CHUNGCHEONGBUK-DO < invest Korea

According to Yonhap News,

Cheongju City said on Feb. 8 that it will spend 880 million KRW in conducting 10 tourism cultivation projects this year, in a bid to attract two million tourists.

The projects include developing Suamgol into a famous tourist attraction, providing information on Cheongju, offering city tour programs, launching marketing campaign targeting overseas tourists, making promotion videos that can be scanned by smart phone QR code, giving tour vouchers for low-income households, organizing Tourism Promotion Advisory Committee and developing weekend tour courses.

The city will start with renovating its famous mural art and public rest rooms and installing CCTV for crime prevention.

Suamgol is especially well-known not only in Korea but in foreign countries as a place where famous Korean dramas were filmed.

The city is also planning to develop a city tour program that guides tourists to Old Printing Museum, Cheongnam-dae (former Korean presidents' vacation home) and Herb Land from Osong KTX Station and to operate the program from Feb. 18 during weekends.

In addition, Cheongju will enhance its marketing strategy targeting residents in Japan's Tottori City, which made a sister relationship agreement with the city, and Chinese people and will provide those just above the low-income households on welfare with a 150,000 KRW-worth tour voucher every person.

U Yong-gon in charge of tourism in Cheongju said, "The popularity of Korean dramas leads to the increasing number of tourists from home and abroad," adding that "We will develop various programs to attract more tourists."                            

Source Text

Source: Yonhap News (Feb. 8, 2011)

** This is an English translation of a Korean news article.