DAEJEON < invest Korea

According to Yonhap News,

On September 12, Daejeon Techno Park (Daejeon TP) announced that Daejeon-based companies achieved USD 19.03 million (KRW 22.58 million) in estaimated contract amount at IFA 2024, the largest consumer and electronics show in Europe held in Beriln, Germany on September 6-10.

The 10 companies that participated in Daejeon Pavilion at IFA recorded 150 consultations, USD 32.41 million (KRW 43.57 billion) in consultation amount, USD 19.03 million in estimated contract amount, and export MOU signing (KRW 100 million) based on their excellent products and technologies.

Daejeon-si selected companies to participate at IFA through a public competition in June according to the cooperation between ;Daejeon Growth Ladder Support Project" of the Ministry of SMEs and Startups and "EU Global UP Project" of Daejeon-si.

Daejeon TP gained attention and response from visitors by promoting "Kkumdoli Event", a mascot of Daejeon-si, since August on the official website to commemorate the 100th anniversary of the IFA.

Daejeon TP said, "this year, we have doubled the scale of participation from last year to widely promote Daejeon's excellent products and technologies," adding that "it's meaningful in that our focus on promotion and meetings led to actual contracts and exports."

IFA, which marks the 100th anniversary this year since the beginning in 1923, is regarded as one of the world's top three consumer electronics shows along with CES and MWC.

kjunho@yna.co.kr

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Source: Yonhap News, (September 12, 2024)