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Sports marketing effect on Yanggu Conty broke the record of KRW 20 bln
Date
2020.01.03
Views
307




According to Yonhap News,

A small town of Yanggu, Gangwon Province announced on Jan. 1, 2020 that they’ve added value worth over KRW 20 billion, brought by locally held sports marketing for three consecutive years. Yanggu County successfully organized sports events over a hundred times last year alone, attracting 256,000 tourists and athletes. The floating population who’ve visited the place is reported to be ten times bigger than the number of residents living inside the county.

Plus, nearly 79 sports teams of 10 different games (25,000 athletes in total) have joined off-season athletic training, staying near the camps in Yanggu. Value added inducement effects by hosting a series of sports events or the off-season training camps turned out to be KRW 18.2 billion and KRW 135 million, respectively.

According to statistics released by the county, the number of visitors has increased by 4,500 compared to that of 2018, whereas economic value they’ve created during the same period has jumped by KRW 135 million.




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yangdoo@yna.co.kr

Source: Yonhap News (Jan. 1, 2020)


*This article was translated from Korean.