GANGWON-DO < invest Korea

To attract foreign visitors, Hwacheon County held marketing activities for the Hwacheon Sancheoneo Ice Festival in three Southeast Asian countries from September 4 to September 9.

The country participated in tourism expositions in Thailand and Malaysia jointly with local travel agencies. The effort was successful as it sold products related to the festival showing more than a 50 percent growth from last year in Malaysia and attracted a familiarization tour for free individual tours in Singapore.

Hwacheon will also participate in the Taipei International Travel Fair next month to hold promotional activities for globalization of the festival.

A Hwacheon official noted that the festival is the most attractive winter tour product in the Southeast Asia, adding that the county will focus on holding aggressive marketing, developing new markets and attracting free individual tours.

Source: Yonhap News (Sep. 23, 2013)

** This article was translated from the Korean.