JEJU-DO < invest Korea

According to Yonhap News,

(JEJU=Yonhap News) On December 10, Jeju Island signed a memorandum of cooperation with China's Tencent, Asia's biggest IT company, to promote smart tourism and to revitalize local tourism businesses and traditional markets in Jeju.

Through this agreement, the Island government will set up a 'Jeju Special Self-Governing Province' account on Tencent's WeChat platform, and deliver discount events and promotional information to the followers.

In addition, it will analyze the spending trend of Chinese tourists by sharing the results of the big-data analysis on tourists using the WeChat payment. The Island will also make efforts to attract international events in order to promote cultural exchange and tourism development in Jeju.

Jeju Island and Tencent has established a communication channel for enforcement of the agreement and continued cooperation.

Despite the recent decrease in the number of Chinese tourists, China is still an important market for Jeju. The Island seeks revitalization of its tourism industry and local traditional markets through the memorandum, in the hope of producing satisfy results to both local residents and Chinese tourists.

To go out without a wallet has already become a universal lifestyle in China. The Island's local businesses affiliated with WeChat payment service will be able to attract Chinese tourists.

Tencent is China's largest IT company focusing on SNS, games and online payment service. WeChat is the most popular SNS in China. The number of WeChat users in China has exceeded 1 billion this year, and the number of people using WeChat payment surpassed 800 million, making it the world's leading company in mobile payment service.

Also, the number of businesses with access to WeChat payment in Jeju is increasing, mainly from commercial areas that are often visited by Chinese people.

khc@yna.co.kr

Source Text

Source: Yonhap News (December 10, 2018)

** This article was translated from Korean.