JEJU-DO < invest Korea

According to Newsis,

Jeju Special Self-Governing Province announced on March 2 that it will push for the MICE industry revitalization plan to deal with the situation of life ‘with COVID-19’.

To this end, the province set 3 strategies, with the policy goal of ‘building a customized infrastructure to strengthen the MICE industry,’ which are: ▲flexible marketing ▲creating a sustainable MICE environment ▲reinforcing the regional competitiveness of the MICE industry.

In addition, the province prepared 13 implementation tasks and plans to invest a total of KRW 17.2 billion.

Flexible marketing includes improvement of the MICE support system, support for quarantine in response to COVID-19, strengthening global networking and expanding cooperation in attraction activities.

Creating a sustainable MICE environment includes supporting MICE companies to obtain ISO 20121 certification, and pushing for the expansion of multi-purpose public infrastructure such as international conferences and exhibitions.

The provincial government also decided to support development of specialized product, foster talent, develop and support information and communication technology in response to environmental changes, and support the promotion of the exhibition industry to improve regional competitiveness.

73jmlee@newsis.com

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Source: Newsis (March 2, 2022)