JEOLLABUK-DO < invest Korea

According to Yonhap News,

A startup assistance team in Jeonbuk National University (JNU) announced the launch of its business-support program on Feb 4, running sales promotion and marketing campaigns online on local businesses facing challenges during COVID-19 pandemic behalf. The team has helped increase brand awareness, promoting products and services via what’s called ‘JB virtual marketplace’ held twice this year featuring e-commerce shopping hosts who get their customers to shop the aired shows online by making endorsement of commercial products in real time. The live-streaming commerce hit almost 1,600 views during the show, raising nearly KRW20 million in sales, said the JNU team.

A CEO, who has joined the show said “I’d like to extend my sincere gratitude to all members of JNU team, who’ve worked hard to help local entrepreneurs unlock great business opportunities. Quite a useful experience to learn a lot on marketing skills as well as sales strategies.”

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Source: Yonhap News (Feb 4, 2021)