JEOLLABUK-DO < invest Korea

According to Yonhap News,

(NAMWON = Yonhap News) Jeollabuk-do Namwon-si announced on February 18 that it achieved sales of KRW 60 billion by creating its joint agricultural brand “Chunhyang Aein” and establishing a joint venture for the brand promotion activities.

The city established a set of policies, which emphasizes that the city’s competitiveness grows from the farming industry, and focused on promoting its joint local brand “Chunhyang Aein” to advertise its top quality and eco-friendly agricultural products and present a good brand image to consumers.

Its efforts allowed the city to achieve sales of KRW 60 billion last year, marking the best integrated marketing performance among the municipal governments nationwide.

This year, Namwon-si will continue its effort to develop infrastructure to vitalize the integrated marketing for the local agricultural products.

To develop infrastructure, the city decided to invest a total of KRW 3.12 billion in systematization of production, promotion of the integrated marketing, development of infrastructure for commercialization and expansion of APC facility support project.

“Once the integrated marketing cements its position, local farmers will not need to worry about distribution and sales activities and concentrate on production. This will help the farmers increase their income,” said an official.

love@yna.co.kr

Copyrights Yonhap News. All Rights Reserved.

Source Text

Source: Yonhap News (Feb. 18, 2014)

** This article was translated from the Korean.