GWANGJU < invest Korea

Gwangju city is set to unearth its own distinctive art & tourism brand products.

The city held a meeting to discuss "Gwangju, the City of Art and Tourism" in presence of tourism experts, academic, industry and relevant organization officials at city government's meeting room on February 21.

The city developed a brand "Gwangju, the City of Art and Tourism" to nurture tourism products emphasizing the city's identity as a town enjoying art and producing artists.

This project is to develop and operate products appropriate for the brand of tourism, expand distribution channels for tourism content, and operate locals-friendly products by 2022.

In particular, a program will be run that matches Gwangju's artists & local's young tour planners with tourists for one-day or half-day tour together.

Art tour products by young tour planners will be selected through public competition in the first half of the year, and will be sold to tourists and 15,000-odd sport team members from 209 countries visiting Gwangju during 2019 Gwangju World FINA Chamionships period.

It will also set up a system, in cooperation with the local tourism industry, to generate profits by combining international events and tourism.

The city believes that its own art code is attractive enough to create a new added-value in the tourism industry converging with every part of the city encompassing music, modern literature, movie, performing art, antiques and architecture.

mdhnews@newsis.com

Source Text

Source: Newsis (February 21, 2019)

** This article was translated from Korean.