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KIA Motors Officially Sponsors 2015 Gwangju Universiade Games
Date
2014.07.14
Views
333

- The sponsorship agreement between Gwangju City and KIA motors was concluded
- Participated in premium class 'global premium partner, and support the transportation vehicles for the Games


KIA Motors becomes official sponsor for 2015 Gwangju Summer Universiade Games.

Organizing Committee for 2015 Gwangju Summer Universiade Games entered into the official sponsorship agreement with KIA Motors (MOU) with the attendance of the major guests of Gwangju City and KIA Motors at KIA Motors building located in Apgujeong-dong on April 15.

As a 'global premium partner', KIA Motors will provide total 1,500 vehicles required for Games such as sedans including K9, K7, etc, minibuses, electric cars symbolizing the eco-friendly games, buses, etc. to transport 20,000 persons from 170 countries participating in Gwangju Universiade Games including VIP ceremonial cars throughout the Games.

In addition, for the success of Universiade Games, it will contribute to the game boom making with the promotional activities through the advertizing in diverse media such as T.V, newspapers, online, etc.

Organizing Committee for Gwangju Universiade Games announced, "We obtained great support as KIA Motors, the representative enterprise in Gwangju, participates as premier class sponsor," and "Universiade Games is the unique comprehensive sports games where the young leaders who will lead the world, participate and it will provide KIA Motors, the leading global automotive industry, with the great marketing opportunity.

KIA Motors said, "As official sponsor in the automotive field, KIA Motors will not spare any supports in order to manage the Games successfully."

Organizing Committee for Universiade Games provides KIA Motors with the rights of global premium partner such as the right to use official sponsor title, logo of the Games and complex logo, advertizing in athlete number plate, A board advertizing in the venue, etc. and KIA Motors can utilize the 2015 Gwangju Universiade Games in its domestic and overseas marketing.

In the meantime, 2015 Gwangju Summer Universiade Games will be held in Gwangju Metropolitan City and Jeonnam and Jeonbuk for 12 days from July 03 to July 14, 2015 and around 20,000 persons from 170 countries will participate.


Source: Gwangju Metropolitan City (2014.06)