News & Event
- Home
- News
- News & Event
According to Newsis,
The '2022 9th Daegu International Beauty Expo', which opened on June 17, came to a successful conclusion on June 19 after full-blossom of the K-beauty in Daegu for three days.
The Daegu International Beauty Expo, held at the Daegu EXCO East Hall, was held on the largest scale ever, with the largest exhibition area and 303 booths from 175 companies participating. It served as a plaza of K-beauty where the latest information of the beauty industry exchanged, the venue of marketing activities opened, with citizens participating in the beauty competition.
About 20,000 visitors visited the event for three days, recovering to the pre-COVID-19 level, and a total of 188 cases (USD 16.12 million) of exports were consulted. The total contract amount reached USD 6.82 million, significantly exceeding USD 4.64 million recorded in the previous year, increased by 47% compared to the previous year.
In addition, 25 companies, the largest number of relevant buyers in history, including Coupang, Tmon, Gmarket, Hyundai Home Shopping, and eBay, participated in the 'One-on-One purchase consultation for large domestic retail buyers', recording consultations worth USD 116.4 billion with 37 domestic companies, contributing to high satisfaction of participating companies.
In particular, this expo strengthened the online business: More than 8,000 people simultaneously connected Naver Shopping Live for participating companies for two days (June 17, 18) to view and purchase products. As a foreign reporter with AVING Media, which has domestic and international channels, conducted an interview on site, K-beauty was introduced to the world.
At the exhibition, special pavilions that reflect the latest trends, such as Beauty Tech, Clean/Vegan Beauty, and Home Care Beauty, were received well by visitors. Visitors continued to visit the Beauty Tech (Lillycover) booth, which uses big data-based algorithms to diagnose skin types and provides personalized cosmetics.
The expo served as a beautiful plaza for beauty where industry and festival co-exist in harmony through citizen-participation events.
jco@newsis.com
Copyrights Newsis. All Rights Reserved.
Reprint or redistribution without permission is prohibited.
Source: Newsis (June 19, 2022)
** This article was translated from Korean.