DAEGU < invest Korea

According to Yonhap News,

As Daegu Suseong University made a 3D virtual influencer of its character, its school promotion garners attention.

The university said on Oct. 14 that the virtual character named Suseong-yi also appears in the promotional music video titled 'Attending Suseong University.'

On top of that, diverse short-form videos such as 'Suseong-yi goes to school,' 'Dancing Suseong-yi,' and 'Suseong-yi rides an E-scooter' are made for the MZ generation.

Thanks to having met the generation's appetite, the music video hit roughly 300,000 views, rare for a college's promotion video.

Suseong-yi is planned to be used for introducing campus life, college welfare systems and seminars.

A school official said, "Right to one's portrait has been a hurdle for us to find a suitable model to promote the school. Therefore, we developed the virtual influencer to come up with a promotion system that aligns with an era of the metaverse."

leeki@yna.co.kr

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Source: Yonhap News (Oct. 13, 2022)