ULSAN < invest Korea

According to Yonhap News,

Ulsan Free Economic Zone (UFEZ) Authority said on March 13 that it will establish a '2022 UFEZ Comprehensive PR Plan' and endeavor to raise awareness through various channels.

The UFEZ Authority has set this year's PR direction as ▲ secure a leading awareness as a center (hub) of hydrogen-carbon neutrality ▲ expose customized vision for each target and attractiveness for investment in key strategic industries ▲ maximize the PR effect by producing various contents.

The main promotion plans include the development of a slogan that symbolizes the ideal and image of the UFEZ and the production of a drone promotional video for the three free economic zones and an introduction video for occupant companies.

In particular, it plans to create new promotional content and promotional materials customized to each target, which will be promoted through online and offline media, companies and related organizations, and overseas PR channels.

In addition, it will open blogs, YouTube, and SNS accounts that can be easily accessed by the young generation, launching PR activities separately targeting businessmen and general public.

Also, it will inform entrepreneurs about Ulsan's investment foundation, settlement conditions, and existing tenant companies to help them make investment decisions.

The Authority plans to promote the introduction of UFEZ and its event news to the general public, and induces continued interest and subscription through various events.

hkm@yna.co.kr

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Source: Yonhap News (March 13, 2022)