Lotte Homeshopping Co., a South Korean TV-based retailer, said Thursday that it
will start 24-hour sales broadcasting in Vietnam that could expand its presence
in the fast emerging Southeast Asian country.
The company, which is
part of the Lotte Group, said all-day broadcasting will start on Friday and
cover 1.5 million households in the Hanoi and Ho Chi Minh City areas.
It said products such as TV sets made by Samsung Electronics, miscellaneous
household goods like containers made by Lock & Lock Co. and Sanyo microwave
ovens will be sold.
Lotte said the service provided will be the same
as that offered in South Korea with show hosts explaining the products on sale
and the purchases being shipped to the customers' home.
The company
said its Vietnam operation is a joint venture with DatVietVAC Group, a large
media conglomerate. The new home shopping company will be called Lotte
Datviet.
Lotte Homeshopping said it has set a 10 billion won (US$8.9
million) sales target for Lotte Datviet this year.
The retailer, in
addition, said that it is looking at expanding the company's presence in nearby
Thailand, Malaysia and Indonesia.
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