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Consumer Goods

Consumer Goods

Global Trendsetter
Backed by Innovative Technology

Korea’s Growing Influence in the Global Market

For the past five years, Korea held the ninth place in global market share, following traditional cosmetics leaders such as the US, UK, and Japan.

Korea is suited to be a test bed for cosmetic makers

Korean consumers are quick to respond to innovative technologies and new products, and have high standards for quality and safety. In that regard, Korea is suited to be a test bed for cosmetic makers looking to assess the viability of their newly-developed products.

Leading the skincare
and functional products market

Korea is leading the skincare and functional products market by using various raw materials based on its excellent technology. Korea is ranked fourth in the global skin care market share and stands out in the derma cosmetics segment based on excellent R&D technology.
  • Cosmetics Companies
    Across Korea

    Domestic cosmetics companies are located in industrial complexes across the country, including Gyeonggi, Chungbuk, and Daejeon. The areas with several cosmetics companies and research institutes and having excellent research and settlement environments are designated as clusters to create production facilities, research institutes, human resource training institutions, and infrastructure.

  • Securing the innovative growth
    engine of the future food
    industry

    In an effort to embrace the transition to a digital and low-carbon economy in the post-COVID-19 era, the Korean government announced the 3rd Master Plan for Food Industry Promotion in 2021 to strengthen the food and beverage industry's capabilities and raise its global status

Consumer goods PM

Hyunjung Lim

Key Industries Promotion Team
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M (Swiss company)

M completely acquired Gowoonsesang Cosmetics, which had developed the derma cosmetics brand Dr.G for the past twenty-two years. The acquisition signifies that global players are highly interested in beauty products made with new technologies such as derma cosmetics. The case also shows the presence of Korean brands and companies that are already building global recognition in this segment based on innovative technologies.

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E (US company)

Prior to the above case, an American global cosmetics group acquired Korea's Have & be, which owns the highly-recognized derma-cosmetics brand Dr. Jart. The case is another testament to the growing global interest in derma-cosmetics and the status of Korean tech companies showing clear strengths amidst the trend.

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