Tourism

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Competitiveness of
the Korean Tourism Market Led by Culture

Korea culture attracting foreign tourists

The rising global influence of K-content (Korean cultural content) is significantly influencing the inflow of foreign tourists to Korea.

Diversification of the Korean Tourism Market

Foreign tourist visits to Korea rebounded in 2022 post-pandemic, with expectations of continued growth in 2023. Tourist preferences, notably food/culinary and nature travel, returned to pre-pandemic pattens, shifting from business-focused visits observed during 2021.

Major Government Policies and Incentives

The government convened the 6th Tourism Strategy Meeting and announced plans to combine K-culture and tourism for the objective of achieving by 2027 : 30 million foreign tourists, USD 30 billion in tourism revenue, 15 days of domestic travel, and KRW 50 trillion in doomestic travel spending.