KOTRA opened 'KOTRA Trade&Investment 24', one-stop integrated marketing channel for SMEs
Integrated system with improved clients accessibility and convenience...'response to digital transformation'

KOTRA is to introduce 'KOTRA Trade Investment 24', its representative website, renovated in step with digital transformation trend. With a goal of improving digital services that can be felt by clients, KOTRA established an one-stop window where customers can 'search, ask, and apply' all services available at KOTRA.

By providing △Foreign Market Information △Business Guide △Inquiry·Consultation services all in an integrated way, which used to be given to clients separately, KOTRA plans to enhance information accessibility and service usability. KOTRA clients can enjoy customized services such as foreign market news, selected based on interested nations and items, searching for Buying Offer, and recommendation of big data potential partners on Trade Investment 24.

Trade Investment 24 of KOTRA pursues online customer and business management without exception, providing bolstered mobile services designed as responsive web. As a result, the difficulties of clients participating in business of Overseas Trade Centers, which were managed through phone calls and emails, are expected to be resolved. Also, it will become easier to access KOTRA services. In addition, customer support service has been improved due to standardization of participation process, introduction of integrated payment services including mobile payment, and provision of client alert services.

Kim Yoon-tae, head of Small & Medium Enterprises, said, 'KOTRA Trade Investment 24 is an integrated platform where SMEs can easily access and use foreign market information and support business information", adding ""it is expected to serve as a compass in trade and investment activities."

Source : KOTRA (February 14, 2022)