MOTIE · KOTRA to operate the largest-ever integrated Korean Pavilion bringing 445 companies together under "Export One Team Korea" at CES 2025
About 900 Korean companies, including 445 companies in the Integrated Korea Pavilion and over 455 other companies, participated, marking the largest scale ever

About 900 Korean companies, including 445 companies in the Integrated Korea Pavilion and over 455 other companies, participated, marking the largest scale ever.

The Ministry of Trade, Industry and Energy (Minister Ahn Duk-geun) and KOTRA (President Kang Kyung-seong) will operate the Integrated Korea Pavilion at CES 2025 (Consumer Electronics Show), which will be held in Las Vegas, USA from January 7th to 10th (local time). CES is the world's largest IT and electronics exhibition, and the MOTIE and KOTRA will collaborate with 36 organizations to operate the largest-ever Integrated Korea Pavilion, consisting of 445 companies. This year, approximately 900 companies, including global giants such as Samsung, LG, Hyundai, and SK, as well as 445 companies in the Integrated Korea Pavilion and over 455 small and medium-sized enterprises, are scheduled to participate.

Leading up to the exhibition's opening, KOTRA will hold a 'Local Expert Seminar' on January 6 to provide participants with the latest information. The seminar featured speakers including the head of the Industry Analysis Team from the Consumer Technology Association (CTA), the organizer of CES, and a Managing Director from Morgan Stanley. They will provide insights on the outlook for U.S. consumer electronics market, startup trends, and strategies for attracting financial investments. According to CTA, over 300 of the Global Fortune 500 companies have registered for CES 2025.

CES 2025 will be held under the theme 'Dive In,' showcasing the potential for innovation through the interaction between technology and humans. This year's exhibition is expected to be a venut that presents solutions for pressing issues such as climate change, mental health improvement, and efficient production. Key topics will include artificial intelligence (AI), digital health, mobility, and sustainability, with companies like Nvidia, Microsoft, and Google planning to showcase cutting-edge generative AI solutions.

Minister Ahn Duk-geun of MOTIE stated, "Despite the difficult domestic political circumstances, the fact that we operate the largest-ever Integrated Korea Pavilion for two consecutive years at a global exhibition like CES demonstrates the strength of Export One Team Korea, which becomes even stronger in times of crisis. We will continue to make efforts to maintain external credibility and export momentum."

President Kang Kyung-sung of KOTRA said, "CES 2025, the world's largest consumer electronics exhibition, is not only a great opportunity to discover business opportunities but also to catch up on the latest technology trends. We will actively support to ensure that the innovations discovered at CES translated into actual exports."



Source : KOTRA (2025.01.02.)