1. Reasons for Amendment
As the Act on the Management of Outdoor Advertising and Promotion of the Outdoor Advertising Industry (AMOAPOAI) was revised (to be enforced on Dec. 11, 2022) to include new provisions excluding the application of Articles 3 and 4 of AMOAPOAI to political party placards, this amendment aims to prescribe the display method, etc. of political party placards governed by the Act and, in addition, improve seven outdoor advertising regulations in line with the demand for regulatory improvement according to changes in the outdoor advertising market environment and society.
2. Major Provisions
A. Stipulate the display method and period of political party placards (Article 35-2)
Since it is necessary to stipulate the display method and period of political party placards in order to protect the living environment of residents, this amendment requires that a mark issued by a mayor, etc. be attached to placards and displayed within 14 days.
B. Exceptions to video and color restrictions in digital advertisements for public facilities (Article 14)
Exceptions to the restrictions on the display of video and traffic light colors among display methods are recognized for advertisements (neon signs, electric signs, digital advertisements) using electricity displayed in public facilities.
C. Apply an exception to shared digital signboards when calculating the number of signboards (Article 12)
Digital shared signboards that are installed using walls to promote stores and local small business owners in traditional markets are not included in the calculation of the number of signboards.
D. Allow food trucks in operation to use electric advertisements (Article 19)
Because regulations on advertisements using means of transportation are to prevent advertisements from dropping out while driving, it is inappropriate to apply the same regulations to food trucks that are selling food. Thus, this amendment recognizes exceptions such as restrictions on the display area of advertisements and prohibition of the use of electricity only for food trucks in operation.
E. Provide a basis for installing advertisements for shared bicycles and allow commercial advertisements on them (Articles 2, 4, and 19)
As requests for advertisements using shared bicycles have increased because of the popularization of shared bicycles, this amendment includes shared bicycles as a means of transportation where advertisements can be installed, makes it possible to install commercial advertisements, and requires advertisements to be attached closely.
F. Allow commercial advertising on aircraft (Articles 4 and 19)
In line with the advancement of advertising technology and the increase in demand to allow advertisements on the entire exterior of aircraft, this amendment allows commercial advertisements to be installed on the entire exterior of aircraft except for windows, which used to be available only for air operator’s own advertisements within 1/2 of the side of the body except for windows on the exterior of aircraft.
G. Grant autonomy to the display period of designated poster boards for placards (Attached Table 1 No. 7)
This amendment entrusts the heads of local governments to autonomously set the display period for placards displayed on designated poster boards to flexibly operate them according to the demand for advertising.
H. Institutionalize boundary signboards of local governments (Article 29)
This amendment stipulates that boundary signboards installed by local governments are public-purpose advertisements that are not restricted in display method.