[Background]

As oral care products (toothbrushes, dental floss, etc.) are incorporated into the "Hygiene Products" category (effective June 14, 2025), there are cases of misleading advertisements claiming medical effects (e.g., gum disease prevention) or dentist recommendations. New regulations are being established to prevent consumer confusion and induce correct labeling.

[Main Points]

○ Import Declaration Exemptions: Items with low safety risks, such as free samples, may be exempt from import declarations.

○ Disclosure of Inspection Results: Detailed rules regarding the scope and duration of disclosing import inspection results will be established.

○ Automated Import Clearance: Procedures for the automated processing of import declarations will be implemented.

○ Clarification of False/Exaggerated Advertising: The scope of prohibited advertising?such as claiming disease prevention or treatment?will be clearly defined.

○ Electronic Certification: Legal grounds will be provided to recognize electronically issued credentials for government officials as valid identification.