Since telemarketing is a non-face-to-face transaction, it is difficult for a consumer to understand the details of a contract accurately, and there is a high possibility of misunderstanding while talking to a salesperson. Yet, the current Act does not require records of such details to be preserved.

However, if a dispute arises with a telemarketer, a consumer who does not have accurate knowledge of the details of a contract will likely be at a disadvantage. Thus, records of telephone conversations related to a contract need to be preserved and, at a consumer's request, sent to the consumer to be confirmed.

Accordingly, a telemarketer shall, with the consumer's consent thereto, preserve records of telephone conversations related to a contract for three months or longer from the contract date and shall, at the request of a consumer, allow the consumer to inspect such records. Also, a telemarketer who fails to preserve records of telephone conversations related to a contract or fails to allow a consumer to inspect such records shall be subject to fines of up to 5 million won, thereby securing the safety of a contract and protecting the rights and interests of the consumer (Article 7, paragraphs 2 and 6 newly inserted).

Examine a need for regulations, etc.