In this era of non-face-to-face contact, the content production/distribution/consumption ecosystem through mobile devices is becoming more active than ever.

However, the Korean "app market" market in which mobile content is registered and sold is dominated by global companies, Google and Apple, and based on this market power, they charge high fees (30%) and force a specific payment method (In-App payment). Consequently, users are paying high fees, and the competitiveness of the Korean content industry is deteriorating, along with consumer options. 

Even though an environment in which multiple app market operators can compete effectively in the market needs to be created to minimize the harmful consequences of a monopolistic "app market" market, some large game companies are not providing key content to other app market operators, such as registering representative games only at app market operators with market power.

Therefore, this amendment aims to ensure that when a mobile content provider of a certain size or larger provides the content to specific app market operators, the mobile content provider shall provide it to other app market operators on fair and reasonable terms without discrimination.

In addition, by preventing app market operators of a certain size or larger from engaging in actions that induce unreasonable coercion or demand related to content registration by a mobile content provider, it aims to minimize damage to users by promoting fair competition in the app market business and strengthening the fairness of the mobile content distribution structure (Article 22-9 and Article 50 (1) 9 newly inserted).

Article 22-9 (Obligation to Provide Mobile Content, etc.) (1) When a value-added telecommunications business operator who registers and sells mobile content provides content to an app market operator, he/she shall provide it to other app market operators on fair and reasonable terms without discrimination: Provided, that this shall not apply in cases where mobile content registration is technically difficult due to differences in the app market operating system, or there is a similar reasonable reason. 

(2) The standards and scope of value-added communication business operators under paragraph (1) shall be prescribed by Presidential Decree.

In Article 50, paragraph 1, subparagraph 9 shall be newly inserted as following:

9. An action that any app market operator whose business size and market share meet the standards prescribed by Presidential Decree forces or induces requests from a value-added telecommunications business operator, who registers and sells mobile content, not to provide other app operators with the mobile content